How to unify a firm
with different business models under one strong umbrella?
After two generations of successful growth, Sennheiser has become a global leader in several business areas and markets - the professional B2B business, enterprise solutions and the well-known consumer business. Over time, the historical strengths were challenged and clarity on the unifying elements became blurred. Sennheiser decided to reposition the company as one unified global brand and began the next phase of the Sennheiser journey in a digital world.
Together with Sennheiser, we developed a new, strong narrative that included redefining the purpose, mission and clarifying the positioning of each business unit in its market. In this context, we developed an activation strategy that brings the company together and strengthens the company's DNA while respecting the differences between the business units with their different target groups and business models.